Demographics and Psychographics

Below is a SlideShare we looked at in class together that helped me greatly in understanding the terms 'Demographics' and 'Psychographics'. Below the SlideShare is the way I've related these two terms to my production.

As you can from the third slide on the SlideShare, there is a demographics table that ranks different audiences into different categories (letters A-E). On the fourth slide, it then talks about how the thrillers can be aimed at any of the categories in the demographics table as they don't have a set audience. Because my film is mostly a thriller (partly horror), I think this could apply for it. However, because of the content that will feature in my film and the fact that I'm specifically aiming it at a younger generation, categories A, B, and C1 are likely to not be included as they are more older people. Instead, categories C2, D, and E will most likely feature the people I'm aiming my film at as these categories feature the more younger generation rather than an older one. Specifically category E, as they are 'unemployed students'.

Moving on in the SlideShare, slide six has a psychographics table that divides audiences into different categories. From looking at this table, I think that the main categories that suit the audience of my film could be 'aspirers', 'explorers', and 'strugglers'. All of these are aimed at more of a younger generation which suits the audience of my film.
The 'aspirers' could be my main audience as they talk about the way they seek status and are focused on image and appearance which is predominantly young people. However, this category probably doesn't best suit the audience for my film.
The 'explorers' are all about energy and experience, and how they value adventure, I think this is more suited for the audience as my film as these things mainly describe the younger generation, typically students who are the main people I want to aim my film at.
The 'strugglers' are people who seek escape and have a lack of education and intelligence. Some of these people could be part of the younger generation and so it could work as an audience, but I think that this category could also feature a lot of people from a much older generation and so I don't think this is best suited for my film.
Overall, I think the 'explorers' are the best suited psychographic category for my film as they relate to the students I want to aim my production at mostly.

Reflective Comment:
This task was very useful for me as it allowed me to further narrow down my audience and categorise them. Having said this, I've known for a while who I plan to aim my film at so with this task it was just a case of deciding which one worked best rather than picking a new one or considering different ones. If I were to improve this task, I would consider how other audiences might enjoy my film, but like I've said, this wouldn't be too beneficial to me as I have already chosen my target audience and narrowed it down completely.

Narrative Theories

To develop my plot further, I've analysed different narrative theories and looked at how I could use them in my film. To do this, I created a Prezi that talks about the different theories I looked at and if I could use them to change my plot or innovate it.

Reflective Comment:
This task was very helpful for the development of my plot, and made me consider different ideas and different directions that my plot could go in. Using Prezi was also very useful as in each slide I could talk about different narrative theories and have a conclusion at the end to sum up with which best relates to my film. If I was to improve this task further, I would of liked to rewrite my plot several different times with different narrative theories being applied to each plot. However, I don't think I'd of benefitted from this much as I've already decided on the exact type of narrative theory I want to use for my production, so rewriting it with different ones would of been a waste of time.

Reflective Blog Entry

This week has gone fairly well and I've managed to carry out some secondary research for the audience of my film. However, I am not where I want to be, and so next week I will make sure I do some primary research on audiences as well as looking at possible narrative theories to help me develop the plot of my film further and to be more confident with the ideas that I am doing. I would also like to start to consider my ancillary products and look at the conventions I must follow in detail.

Target Audience/Relatable Films

To analyse the potential target audience of my film and look at similar films, I created an Emaze presentation. It is embed below:

Reflective Comment:
This was a big task in the build up of research I did and helped massively with the development of characters and the plot. By analysing similar films to one I want to create, I was able to see how the characters in these films are portrayed to be weak and vulnerable which was then used as an inspiration when I began developing my characters. The YouGov profile I used within this Emaze was also very useful and helped me gain a real understanding of my target audience and exactly who I'm aiming my film at. To improve this task I'd of liked to gone into more depth on Pete Buckingham's theory, and I will hopefully be able to find the time to do this.

Film Plot Update

After presenting my pitch to the class about my ideas for my short film, I've actually had some more ideas and decided to change the plot of my film slightly. As I mentioned in the pitch, I want to make my film modern so it is more understood by a younger generation, and to do this I'm going to involve the use of social media in my film. The film will follow a teenage character who begins to talk to someone on their computer that they've met through an online chat site. They will then arrange to meet up with this person and then realise that it is in fact not the person they've been talking for the last few days. They will then be murdered or attacked by this stranger. I think that this plot will work better for the audience I want to aim my film at, as the theme of it is very modern because it involves the use of social media which is more of a normality for teenagers then older people.

Reflective Comment:
This post was the next logical step for me in order to make my blog progress. I'd of liked to have included these ideas in my presentation to the class about my initial ideas but I didn't have time to add them. Adding this post now means I can go into doing research into films similar to the one I want to create and start to develop my plot in more detail.

Reflective Blog Entry

This is my reflection on my first week back at sixth form and how my ideas have progressed. I will do one of these reflections at the end of every week to analyse what still needs to be done or anything that needs improving on.
I am happy with how the first week back has gone as I've completed the two presentation tasks that were set. They were the analysis of media artefacts and a pitch to the class on my ideas for this year. I think that I did both of these tasks very well and included the right amount of detail with both presentation. My goal for next week is to fully decide on the plot of my film, as well as start to do some research into the target audience I will be aiming my film at with some primary and secondary data.

Pitch Presentation

I created a presentation on Emaze that gives an overview of my starting ideas for my A2 task. It talks about what brief I've decided to do and some initial ideas that I have.


Here you can see me presenting my pitch to the rest of the class and answering some questions on certain aspects of my film and also developing the plot.

MAH01994 from Josh Coe on Vimeo.

Reflective Comment:
This task was a good starting point for my ideas. The Emaze I created allowed me to go through each part of my production and talk about what I'd thought about. Presenting it to the class was also useful in terms of feedback, as you can see from the video I was asked questions but my teacher and classmates which allowed me to talk about developing some of my ideas and also considering some of the problems I may have. To improve this task, I'd of liked to have gone into more detail about the plot of my film, however at the time I wasn't entirely sure about what I wanted to include, but as you can see from the video, I did talk to the class about some ideas I'd had prior to presenting my slideshow.